WEARABLE TECHNOLOGY TAKES ROOT WITH GOOGLE GLASS

72% of Americans Won’t Wear Google Glass Because of Privacy Concerns

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72% of Americans Won't Wear Google Glass Because of Privacy Concerns | GlassRoots.in
It’s not Google Glass’ nerdy aesthetics, somewhat douchey reputation or lofty price tag that will prevent a whopping 72 percent of Americans from donning the headset of the future—it’s concerns about privacy and safety.

A new study from market research firm Toluna found that privacy worries are a major stumbling block for Google Glass, with two in five consumers citing concerns such as the potential for hackers to access private data, the ease with which others could record their actions without their knowledge and the potential for private actions to become public.


Google Is Having Trouble Trying to Trademark the Word ‘Glass’

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Google Is Having Trouble Trying to Trademark the Word ‘Glass’ | GlassRoots.in
Google is trying to register the word “Glass” as a trademark for its computer-powered glasses. But so far, the company and the U.S. trademark office aren’t seeing eye to eye.

Google, which has successfully trademarked the term “Google Glass,” submitted an application last year for a trademark on just the single word “Glass,” displayed with the same futuristic font used in its marketing campaign. But the U.S. Patent and Trademark Office is holding up the company’s bid.

Keeping track of athletes with wearable tech

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Keeping track of athletes with wearable tech | GlassRoots.in
With the AFL season in full swing many of us are glued to our screens marvelling at the speed and tactics of the athletes.

Midfielders, such as ex-Cat-now-Sun Gary Ablett Jnr, can run between 12 and 20km in a match, ranging from slow jogs to high-intensity bursts of sprinting.

Even forwards – such as Hawk-turned-Swan Lance “Buddy” Franklin – average around 13km per game.

But today’s coaches aren’t satisfied with analysing highlights footage post-match to get these stats – they want to know how fast a player runs, track exactly where they run, and collect data on the movements of all players individually and as a group in real time.

Why Android Wear Will Rule the Smartwatch

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Why Android Wear Will Rule the Smartwatch | GlassRoots.in
The announcement of Android Wear, and smartwatches from LG and Motorola, was greeted by the public as: “Oh, look — a new kind of gadget!”

But the wearable revolution in general and Google’s Android Wear initiative in particular, is barely even about gadgets.

The smartwatch revolution is about three things: devices, smartphone apps and cloud services.

You’ll note, however, that these are listed in order from least to most important. Google’s total dominance of the third aspect of the smartwatch revolution will make them unbeatable. Here’s why:

Google Deal With Luxottica Will Bring Glass to Ray-Ban, Oakley

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Google Deal With Luxottica Will Bring Glass to Ray-Ban, Oakley | GlassRoots.in
Italian eyewear maker Luxottica Group SpA, owner of the Ray-Ban and Oakley sunglass brands, said Monday it had agreed to design, develop and distribute new versions of Google’s Web-connected eyewear.

With Luxottica’s help, Google hopes to use style to overcome consumer doubts about Glass. Astro Teller, who oversees Glass among other projects at Google X, the company’s innovation lab, said it is a “very large hump” to convince people to wear computers on their face. “This is a fashion problem as much as it is a technology problem,” he said.


Google Deal With Luxottica Will Bring Glass to Ray-Ban, Oakley – WSJ.com




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